The Journey

Essence is the basic set of attributes that makes something what it is. Without essence, anything becomes generic and loses its specific identity. Aristotle is believed to be the first to use the concept, using the Greek expression, ti ĂȘn einai (literally: “the what it was to be.”).

In French, essence is the most commonly-used term for gasoline, the stuff without which cars cannot go. In The Journey, we invite you to get a sense of Beacon’s essence – what makes us unique and what makes us go.